About me

I’m a content strategist, content creator, and creative leader with key strengths in strategic branding and messaging across all channels. Experienced working across teams to ensure campaign integrity and legal compliance.

A natural collaborator and mentor focused on improving both the work and the team. Dependable and consistent in delivering on-time, on-budget work. A curious person and natural learner able to embrace new skills and subjects. A focused listener skilled at getting along with others.

Lately my work has been about making websites more successful, establishing site content and linking strategies that deliver a satisfying customer journey. My content development experience is digital first, applying SEO best practices to custom content, working with UX and product teams, as well as managing creative/copy staff.

I’d be happy to tell you more. Reach me at jfmcbennett@gmail.com

LinkedIn: https://www.linkedin.com/in/jfmcbennett/

Core Career Highlights

• Agency experience includes Spectrum, IBM, Delta, and Wyeth Consumer Healthcare.

• Launched loyalty programs for retail and publishing industries running in-house teams.

• Cross-channel global content development and creative execution for major brands.

• Excellent writer, skilled in brand messaging, content strategy, and legal compliance.

• Creative thinker known for ideating and envisioning growth opportunities for brands.

• Champion of data-driven marketing strategies, benchmark setting, and optimization.

• Process driven in managing staff and budgets toward goals and measurable results.
  

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